How much is a high converting landing page worth to you?

Standard

$ 19
Billed per month

Explain biggest difference of this plan here

  • Most important feature
  • Another important features
  • Next feature here
  • Another, less important feature
  • Last feature here

Premium

$ 29
Billed per month

This is the plan you want to sell most

  • All features from standard
  • Most important feature
  • Another important features
  • Next feature here
  • Another, less important feature
  • Last feature here

Decoy

$ 99
Billed per month

Make this plan super expensive, so your middle plan looks cheaper

  • All features from standard
  • Most important feature
  • Another important features
  • Next feature here
  • Another, less important feature
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“Powerfull and relevant testimonial of Customer X. This content should focus on the result the product had for this customer or answer a doubt your potential customer could have. "
Testimonial Avatar Customer Name, CEO of Company Name
“Powerfull and relevant testimonial of Customer X. This content should focus on the result the product had for this customer or answer a doubt your potential customer could have. "
Testimonial Avatar Customer Name, CEO of Company Name

Summarize your products main benefits

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First main product benefit

Short text to support claim

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Second main product benefit

Short text to support claim

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Third main product benefit

Short text to support claim

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Fourth main product benefit

Short text to support claim

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Another claim

Short text to support claim

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Another claim

Short text to support claim

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Another claim

Short text to support claim

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Another claim

Short text to support claim

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Free migration

Short text to support claim

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Usefull intergration

Short text to support claim

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Awesome support

Short text to support claim

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Full refund

Short text to support claim

Answer the most important questions you get about your product

Divide larger questions up into multiple smaller ones

There may be some questions that are rather large and expansive, which would require paragraphs of text to properly answer. “What is your product?”. Just imagine how long that answer could be.

To avoid long-winded answers nobody wants to read, try splitting up larger questions into multiple smaller ones. Rather than asking “What is your product?”, you can ask “What does feature 1 do?” and “What do I get with a subscription?”. That way, the answers are much shorter and thus much more easily digestible.

Be wary of the ‘Curse of Knowledge’

No, the Curse of Knowledge isn’t some ancient hex cast by librarians. The Curse of Knowledge is the idea that when you communicate with others, you assume they know something because you know. In the case of your website, you may put something on there that seems obvious to you, but your readers have no idea about. This is because the Curse of Knowledge clouds your vision.

Don’t worry, this is normal and everyone has it in some form. But be wary of it when making your website. It may be helpful to add some very basic questions to your FAQ, just to explain some things that your customers may not know about. Always ask yourself: I understand athis, but do my customers? If not, why not explain it in your FAQ, just in case?

Use similar language and wording to what your customers use

Your customers have a certain question in their head. Said question is worded in a certain way, and there’s often a trend across multiple users in this wording. It’s beneficial to use similar wording in your FAQ. This way, the questions (and thus the answers) feel more relevant for your users, which makes them more engaged with your page.

TA good way to discover this wording is simply by going through your emails. Read emails with questions people have sent you, and check out how what they ask and how they ask it. Then, write your FAQ in a similar style.

Actually answer questions your customers may have

OK, this tip may seem like an open door, but I see this go wrong often enough for me to mention it here. An FAQ is meant for questions your customers may have. Be critical of your questions, and make sure they’re actually relevant to your customers.

For example, recently I was checking out a site for some image organization software, and I wanted to know whether it worked on Windows. The FAQ, however, had questions like “How can your product be so cheap?” or “What makes your product so awesome?”. Questions that are too broad to mean anything, are nothing but marketing speech, or both. Be careful not to fall into this trap. Provide actual questions, with actual answers. That’s what your customers are looking for.

Drawing Moonlanding

Ask if your visitor wants to solve problem X today

Explain how your solution will solve this problem and ask them to start a free trial, or any other low-key CTA they could take.

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“Powerfull and relevant testimonial of Customer X. This content should focus on the result the product had for this customer or answer a doubt your potential customer could have. "
Testimonial Avatar Customer Name, CEO of Company Name